|
Dave Tropf founded RSVP Publications in 1985 and now serves as Co-CEO with Larry Golden. Tropf oversees sales of franchises, trains new franchise owners and consults with these owners to create successful markets. He devised a proprietary software system that guides owners through the day-to-day operations of an RSVP franchise.
Tropf pioneered the concept of direct mail to consumers in an era when direct mail was the purview of business-to-business marketing. He had worked in that industry in the early 1980s when rudimentary card decks featuring national offers for everything from sales directories to fax machines were mailed to executives.
Tropf believed cooperative mailing could be converted for marketing upscale products and services to consumers. He introduced aesthetic, full-color post cards, solicited advertisers of high-end products and services and developed lists of affluent consumers who lived in homes they owned. In addition, Tropf’s philosophy of targeting the owners of the highest valued homes in any market led the corporate policy of hand picking high quality mailing lists, which are continually refreshed and updated.
RSVP dropped its first consumer deck in San Francisco in 1985 and now mails to more than 11 million unique homes throughout the U.S. each year.
An Ohio native, Tropf attended Toledo University. Married with two children, he lives in Safety Harbor, Fla
Larry Golden joined RSVP Publications in 1998 and serves as Co-CEO with David Tropf.
Golden focuses on the organizational board and works with national accounts and key vendors. He manages the print vendors and ensures that RSVP Publications utilizes the most environmentally sound principles and materials. Coming from the print side of the industry, Golden has introduced design and packaging innovations, including bleeds and special finishes.
He has been in the direct marketing industry since graduating in 1977 from Trinity College in Hartford, Conn. Before RSVP, Golden owned and operated printing companies and served as a consultant to publishers and printers.
A native of Essex County, N.J, Golden has lived in Tampa, Fla. since 1996. Golden serves as financial secretary of Schaarai Zedek synagogue and as the class president of his alma mater, Trinity College. He is married and has two children.
For more information please read our Fact Sheet
 |
